The current Fiore Toyota main showroom location has a very long history here in the 'South End' of Fall River, MA. 1480 South Main Street was originally an American Motors dealership in 1948. What is now the main showroom and offices, this building once housed a Service and Parts Depatment, equipped with 2 service lifts and a wash bay. In 1975, this location became South End Toyota, Inc and was one of the first Toyota dealerships in Massachusettes' South Coast area. In order to expand the Service Department out of the main showroom, the dealership bought residential homes across the street to tear down and build a stand alone Service and Parts department along with land for additional vehicles to display. Further expansion included what is now our Pre-Owned lot at 1495 Plymouth Ave (RT81) in Fall River. This provided additional inventory space. The last purchase was two residences behind the main showroom which is now used for employee parking. More recently the name of the dealership has changed to reflect the new owners name. In the summer of 2006 the dealership name changed to Fiore Toyota.
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